Douglas Crets

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Giving Credibility to the Shadow Education System

Edouard Lambelet, founder of Paper.Li: “We are destined for millions of editors-in-chief”

Image representing Edouard Lambelet as depicte...

Image via CrunchBase

These are my two takeaways from the #Curation panel at #Bwenyc, also called #Bweny. It featured the commentary of former Huffington Post CEO Eric Hippeau, author Steve Rosenbaum, and Paper.li founder Edouard Lambelet.

The first question I found my asking when listenng to a panel at Blogworld Expo NY was, “If content curation is the new search, then what does that do to a. The tendency for the individual and the aggregated content to establish a front against the fourth estate? b. What happens to the fourth estate?”

Someone was at least thinking something similar. Lambelet addressed that notion by saying: “These institutions are broken.”

That they are broken cannot be disputed. How many major stories that affect the world did the mainstream press miss? WMD, Iraq war?  Lambelet pointed out that people with precise interests will dig and dig passionately for the information that will speak truth to power and will deliver information to those that need it. The question is, “How will they be found, and how will they interact with each other?”

Curation.

Curation and curators are extremely good news for bloggers. They participate and involve themselves. Curators are not creating content, they are recommending content.

They are curating more than 12 million articles a day. A lot of them are extremely difficult to discover by the audience without the curation effort. It is good news for the democratization of content.

Rosenbaum said, “Curation plays into that in that one of the things you are going to see is that people are going to become much more surgical about who they read and who they listen to.”

That surgical precision of content generation and content transfer to other communities, may obviate the use of mainstream press mastheads to control the editorial flow of news and values. Why would we have to turn to something that is resource-constrained and cannot produce the granularity we need to make certain decisions, when we can turn to a content curation community that is delivering us precise values, information and determinations on trends? I’d always go for the content, despite rousing claims that this makes us near-sighted. I don’t think it does.

The narrowing of content streams, or narrowcasting, actually helps us. we can always change channels. It’s not that different from cable.

Lambelet added to this, by saying:

It’s about narrowing things.

I think mainstream media can’t cover everything, really. It’s [also] extremely difficlut to search for this kind of content top to bottom. You really need to have small curators, small editors in chief, millions of them covering content.

We enable people to become editors-and-chief and do their jobs. We have just launched two weeks ago our first search technology.

Lambelet pointed out to the skeptics that people on Paper.li can now search through genres adn people, and he seemed to be stressing that searching through people is the wayt o go when searching for content. People with a higher popularity will be more prominent. Those people will have gathered more “trust,” so to speak and will stick out.

This is my assumption, and I do see the problem of having more trust than another. How do you measure trust? Any thoughts on that are welcome.

Rosenbaum seemed to get this intuitively and countered, in a slightly more structured way, by saying that finding information happens in three ways — like how we choose restaurants:

  • You are standing on a corner, and you want some kind of cuisine and you look around for something that looks good
  • It’s a recommendation of friends
  • It’s transactional, you are brought to a meal, and you then go back there again, because you liked it
I don’t recall what Hippeau said about this stuff, but I do remember that he said something that was incredibly prescient and I think it’s worth reporting here, because it will be an important thing to keep in mind in the coming ten months:
A typical Current TV show gets about 35k views. All of us pay for Current TV. I don’t care about Current TV and I am forced to pay for it. That whole ecosystem that is being forced upon us that generates billions of dollars of revenues for things we don’t care about is finally going to explode, because there is finally enough distribution for digital.
So, there you have it.  Start looking at video companies on the web. I think Netflix is responsible for most of the bandwidth on the web today. Can anyone confirm that?
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One Response

  1. […] Douglas Crets: Interview with Lauren Vargas and Thoughts on the Edouard Lambelet’s Panel […]

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