Douglas Crets


Giving Credibility to the Shadow Education System

Foursquare: Advertising Reality

I have wondered for some time what Foursquare does, exactly.

It has performed a number of tasks for me in my daily life, ever since I have picked it up from the app store:

1. Discovering bars, restaurants, cafes, and once in a lifetime experiences in my East Village neighborhood and in Manhattan that are not advertised on TV, or on the radio.

2. Meeting new people in my neighborhood, who seem to have similar interests, or completely opposite interests as me (equally compelling)


I have noticed that it does another thing:

1. It has turned Foursquare into an advertising platform for advertising and marketing platforms. See Lucky Magazine’s follower update:

Lucky Magazine lets us know she is at a shop

And then, if you swipe through the listings, you will see that what you are really getting is a very very small slice of a magazine experience through the window of the iPhone. but more importantly, you are getting someone’s attempt at a curatorial marketing experience.

foursquare lucky magazine

Lucky Magazine has a shoe crush, and you get a picture of the love object

Whoever is operating the Lucky Magazine Foursquare check-in is also spending some time to select things in reality that she is encountering on a day to day basis. This is the direction marketing must go. IT’s a social experience, with objects out in the real world, in your own neighborhood.

It so happens that the Foursquare HQ is in my neighborhood. I even get a slight peek every once in a while at what they are doing in their top secret lair. Unfortunately, I can’t read what’s on the board or the iPad, so I am not able to break any news for you about their future plans.

foursquare HQ

Jam session at Foursquare HQ

I can only assume it’s great.


Filed under: Influence, , , ,

Comment Ranking System Will Play Crucial Role in Web-Based Curriculum

Fred Wilson

Image by Joi via Flickr

I am pretty sure that deploying a comment ranking system in blogs will have some strong function in a web-based learning world. I made a comment about it at Fred Wilson’s blog, and I think that it represents a piece of the puzzle that will enable blogs to carry some legitimacy.

Disqus is testing out a feature on certain blogs. They may not be visualizing the education web-based curriculum, but I could not help my self from postulation.

The idea is that if you are working in a learning system that uses the social web to link people, you will need comments or badges to link people to their credibility and reputatino in the group. Right now, education is mostly about grades and diplomas, and standardized test performance.

When it moves towards a realtime application of skills to problems that need solutions, blogs will form a fundamental core to linking experts to students, and then student-expert teams that run communities. To get into a community you apply, just as you would to get into college, and the comment ranking and reputation score will indicate your likelihood of acceptance.

I’ve always said that your reputation will be the most important feature of your web presence. You may be the smartest dog in the pack, but if you are always biting others on the tail and trying to keep that bone to yourself, you’re out. Keep that in mind; it will be fundamental in the next few years.

Be nice!

Filed under: Digital Learning, Influence, Tech, , , , , , , ,

Carol Bartz Leaves Yahoo!’s Board of Directors

Carol Bartz has resigned from the Yahoo! Board of Directors. Only seeing some Chinese language reports now, but will link to the ones in English.

Filed under: Tech, , , , , ,

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