Douglas Crets

Icon

Giving Credibility to the Shadow Education System

#Hipster is an Instagram for Context Delivery and Meaningful Location Experience

People often search for places, things, or people with whom they can create a story.  Right? You go on vacation becuase you want an adventure and youw ant to bring something immaterial, but psychically valuable, back to the place you began your journey.

In a recent article about re-launched location-based app Hipster, I think Alexia Tsotsis missed the lede. She asked “Do we really need another location-based photo sharing app?”  I thought about that for a second, as I read her interview with Doug Ludlow, Hipster CEO, and I thought, “Forest. Trees.” That’s not what is going on with Hipster, in my consumer-centric point of view.

Let’s start with our idea of home. Home is the place where you process what happened so that you can live with the meaning and the realizations that your experience gave you.  This new app, Hipster, looks like it’s trying to bring all that data being processed for those memories live, at the place where they are happening.  Home is also a concept. This blog is one of my homes. I bring images, ideas, links and other people’s ideas back to this home. I process their meaning here, because I can’t do it anywhere else. I am not There.

Screenshot of Hipster app start page

Here’s an excerpt from the TechCrunch interview with Ludlow:

When asked the question in bold above [Do we really need another location-based photo sharing app?], which is likely to be any logical person’s first question upon seeing the product, Hipster CEO Doug Ludlow replied, “Sending a postcard is the first step in Hipster’s very, very long journey, and we decided to start this journey with a feature that is fun, beautiful and viral.”

Ludlow says that the company’s eventual goal is to capture “the most important information, the most fascinating people, and the most interesting moments that take place in the locations around us,” and eventually hopes that people will pull out Hipster to get a good sense of the stories surrounding a given location. The postcards are just a “wedge feature” he emphasizes, a way to get people to actually use the service.

A consumer would love this product, if that consumer is in the market to know what he can learn by being in a present place in a moment of time.

Ludlow’s view of what happens in a location is a kind of game changing proposition: that you can crowdsource your own sense of a place, by pulling in the strands of other people’s experiences. I imagine that the postcard delivery part of it is a kind of memory-spawning SEO. If I send something out, something will be returned to me.

Advertisements

Filed under: Tech, , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

You Found Me; Now Follow Me

Facebook Twitter More...

Calendar

October 2011
M T W T F S S
« Sep   Nov »
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Recent Tweets @Douglascrets

  • RT @msantoriESQ: 12\ SEC didn't say that *only* DAO-like tokens are securities. Anything passing the Howey test = security. Not all things… Delivered 23 minutes ago
  • RT @TuurDemeester: For the first time in what feels like forever I am totally at peace with Bitcoin either crashing deep or breaking out to… Delivered 2 hours ago
  • RT @kyletorpey: Source: BTC-e hacked Mt Gox. Full report coming very soon. Delivered 2 hours ago
  • RT @BKBrianKelly: In the last 24 hrs we have had CFTC approve LedgeRX option trading and now the SEC weigh in...sounds like a new asset cla… Delivered 17 hours ago
  • RT @laurashin: Chiming in late but some headlines are wrong: The SEC did NOT say all tokens are securities. They say case by case - i.e. Ho… Delivered 19 hours ago

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 48 other followers

%d bloggers like this: