Douglas Crets


Giving Credibility to the Shadow Education System

Steve Jobs Leaves Legacy: Finding Out What Consumers Are Trying to Do

Steve Jobs while presenting the iPad in San Fr...

Image via Wikipedia

One of the great things about the Steve Jobs legacy is that it’s not really the technological devices he helped Apple create.

Jobs’ tremendous legacy is about how he was able to find out what consumers were trying to do, and then offering them devices on which they can perform those tasks.  It’s a subtlety that is often missed in tributes to him.

for more writing about Jobs to be done and for writing about demand side markets research, visit us at The Re-Wired Group blog.


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  1. […] Steve Jobs Leaves Legacy: Finding Out What Consumers Are Trying to Do ( […]

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