Douglas Crets


Giving Credibility to the Shadow Education System

Foursquare: Advertising Reality

I have wondered for some time what Foursquare does, exactly.

It has performed a number of tasks for me in my daily life, ever since I have picked it up from the app store:

1. Discovering bars, restaurants, cafes, and once in a lifetime experiences in my East Village neighborhood and in Manhattan that are not advertised on TV, or on the radio.

2. Meeting new people in my neighborhood, who seem to have similar interests, or completely opposite interests as me (equally compelling)


I have noticed that it does another thing:

1. It has turned Foursquare into an advertising platform for advertising and marketing platforms. See Lucky Magazine’s follower update:

Lucky Magazine lets us know she is at a shop

And then, if you swipe through the listings, you will see that what you are really getting is a very very small slice of a magazine experience through the window of the iPhone. but more importantly, you are getting someone’s attempt at a curatorial marketing experience.

foursquare lucky magazine

Lucky Magazine has a shoe crush, and you get a picture of the love object

Whoever is operating the Lucky Magazine Foursquare check-in is also spending some time to select things in reality that she is encountering on a day to day basis. This is the direction marketing must go. IT’s a social experience, with objects out in the real world, in your own neighborhood.

It so happens that the Foursquare HQ is in my neighborhood. I even get a slight peek every once in a while at what they are doing in their top secret lair. Unfortunately, I can’t read what’s on the board or the iPad, so I am not able to break any news for you about their future plans.

foursquare HQ

Jam session at Foursquare HQ

I can only assume it’s great.


Filed under: Influence, , , ,

The Future of #Socialcommerce is Mobile

Union Square Ventures logo

Image via Wikipedia

I went to my first class at General Assembly, which is really close to the Union Square Ventures offices north of Union Square.

The class was about community management metrics and how to measure them. There was a little bit in there about how to convince the higher-ups that your analytics adn your metrics are really results of your work. But there was an elephant in the room.

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Filed under: Influence, Work, , , , , , , , , , ,

#Socialweek to Launch in NYC October 16

Social Week, 7 days of events dedicated to exploring social media’s evolving power in business, branding, commerce and culture, will take place for the first time October 16-22, 2011 in New York City, Social Week will be the one place and one time where companies, thought leaders, influential press and investors can all get the greatest amount of the most important work done: a nexus for influence, relationship building, information exchange and outreach.

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Filed under: Digital Learning, Influence, Work, , , ,

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