The following list of five areas of China’s social web, and the five areas where they have changed are my personal assessment of these technologies. I believe that areas of change in China’s Internet will have pretty big implications for how people in other parts of the world do business. To me, it doesn’t seem like much of a surprise, for instance, that advertising models may take cues from Sina’s weibo microblogging platform. If you compare weibo with Twitter, the weibo platform does things that Twitter would only dream of trying, in terms of advertising delivery, commerce, and marketing opportunities. I say “would only dream” of trying, but I should say, “should try.”
Keep reading for my list of five important developments and what I think they mean for worldwide advertising, marketing, social networking, and reputation graph use on the global web.