Douglas Crets


Giving Credibility to the Shadow Education System

China Youth Shows Promise as Social Media Pioneers

Yang Lan vs Gong Li 杨澜 vs 巩利

Image by hto2008 via Flickr

Yang Lan, China’s Oprah, makes a compelling case for the rise of the social media class in China. She says that the Chinese social media environment is a study in media freedom and cultural pressure, where young Chinese are constantly seeking new self-expression in a global media climate and representing something authentically Chinese to the world.

This is not the most thorough talk on China’s cultural and social issues. But watch it if you want some idea of the force multiplier of young people using and sharing freely available media.


Filed under: Influence, Tech, , , , ,

Updates: Community Manager @rewiredinc, Site Redesign

Hello from Douglas Crets, the guy who writes this blog.

Douglas Crets, blogger and Community Manager @Rewiredinc

I have been burning the candle at both ends recently with a slew of projects, some of which I cannot talk about until they are launched.

I can tell you that I have been doing a community manager gig at Re-Wired group, where I post daily blog posts about innovation and write content for the @rewiredinc Twitter feed. Please come by and say hello. You may also be interested in joining the discussion about Jobs to be done, the framework the Re-Wired Group made famous, which looks at how consumers choose products or services to perform jobs for them, in a process called “hiring.”  Join the Jobs to be done LinkedIn Group.

This site is going through a redesign. The skin is being coded and should go up in a week or so. I will have more bloggers on board and we will be delivering you daily news about social innovations, education entrepreneurs and startup culture in the social impact space. the blog will have more of a community feel to it. If you are interested in being a blogger and you have a passion for innovation, education, social entrepreneurs and all things digital, then feel free to leave a comment or talk to me on Twitter @douglascrets.

The other updates will have to wait, but I promise that they will be good.


Filed under: Influence, Tech, Work, , , ,

Social Media in Education Manifesto: Truth, Quality, Integrity

I’d like to get a few things off my chest, and they involve social media marketing and community management. Here are some things that I believe form the core of social media marketing and community management, especially in the fast-paced (recent phenomenon) ed tech industry.

Tell the Truth: I have lied before. I don’t know anyone who has not. But lying is not the foundation of my business. I don’t tell people one thing about their investment in me and the work that I do and then do something else. I don’t lie about the results. I don’t lie about my capabilities. I don’t lie about the impact that social media can have on your business.

Social media and community management can be a hit or miss game. It’s mostly hit. But there will be misses. I don’t lie about those misses. And I don’t lie to clients, because a lie to a client turns into a reputation for mismanagement.

Social media has a huge potential to change people’s minds about products, industries, brands, people and organizations. It can only get that way if people keep things transparent.

Social Media Marketing is About Quality: At the end of the day social media marketing in education is about quality storytelling, it’s not about buzz and marketing.

I think women love Tiffany jewelry, not because it’s shiny and glittery. Women are not raccoons. They like it because it’s a symbol of quality and elegance, and someone loved them enough, saw the same kind of quality and elegance in them, and gave them that jewelry as a testament to that eternal sense of astonishment at a good thing.


Not because it's expensive, but because it's a standard.

Social Media is Not Marketing: Yes, some people will refer to social media as content marketing. That’s because the content is used to form an audience, and it is hoped that this audience grows, and as it grows, they talk about your product or service. But it’s not really marketing. Traditional marketing is about telling people what to think. It’s not really about rhetoric, convincing people, changing hearts and minds. Social media is about having a real conversation with real people. It’s about dealing with feelings and dealing with the truth wrapped around those feelings and the experiences an audience is  having with the content, the organization, and the community in which that audience participates.

Anyone who tells you that social media is only a new way to do marketing for education is lying to you. Please see rule number one.

Social Media and Community Management is a 24/7 Job: Social media in education is not something that you can set up, let someone do for a month or a year and then let it go. Social media is like taking care of African Violets. African violets need a lot of attention, day and night. You have to be willing to wake up and feed them. In fact, maybe it’s not like taking care of African Violets. Mabye it’s like taking care of young African lion cubs. Those things need a lot of care.

They grow up eventually. Better treat them right when they're young.

Social Media is about Connecting Offline and Online: Some people make the mistake of thinking that social media in education is about just putting up seven blog posts during the day. It’s much more. It’s about closing the laptop, folding up the iPad2 and going out and meeting people. I do this every day with the hundreds of ed tech entrepreneurs in New York City. I go to meetups with the NYC Education Technology Entrepreneurs group I created, and with dozens of other social media meetings each week. I go to General Assembly and take classes on advertising online, social networking, and the building of apps (I haven’t done this one yet, but I have my eye on one for the gaming sector).

While I am out at classes, or having drinks with entrepreneurs, I make friends. I learn about people. I engage with them. I do all of the things I do online, only I do it with shoes on.

Same same. Life offline can be a lot like life online. Very social.

That’s it for now.

I offer my services as a social media strategist and a community manager. I have over ten years experience in live TV, media analysis, traditional and new media journalism and digital PR influence. Say hello to me on Twitter @douglascrets, or connect to me in any number of ways.

My rates are reasonable, between $1300 and $2500 a month, depending on what kind of community management or social media analysis you need for your business or organization. I can even present you with dozens of pretty pictures, graphs, tables and charts that show what your ROI is on a social media campaign.

Oh, yeah, one more thing.

Social Media Management in Education is not about Campaigns:  Think of it more like training and playing your favorite sport, on the professional level, through the pre-season, the season and definitely the post-season championship series. Yes. I do that. I play it champion style.

The Thrill of Working on Social Media All Day!

And with me, you will, too.

Filed under: Influence, Work, , , , , , , , , ,

Teens: How To Reach Them with Tech and Social Media

Intel Mobile Device

Image by Frank Gruber via Flickr

If teachers know anything, they know that you have to reach a teen where the teen can be reached. Usually that’s mobile devices.

A non-profit organization leader offers advice on outreach for teens on mobile devices.

A mobile device is one of a teen’s most prized possessions acting as a “life line” for most, Hirabayashi said. Moreover, teens are averse to advertising. So be sure that it’s a conversation you’re starting. For example, rather than just asking teens to opt-in, pose a question, offer information, and invite them to take part.

Conversation is important. As more people get used to learning and engaging in the social media space, direct marketing and advertising techniques will not work. Teens avoid that messaging, because they can see right through it.

Educators can leverage a teen’s need for conversation and engagement by tuning their teaching style to this medium.

Here are some reasons why educators need to be tuned into social media as a learning methodology.

Read the rest of this entry »

Filed under: Digital Learning, Tech, , , ,

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